Area Sales Officer – Horeca

April 4, 2023 No Comments

Job Description

Job Summary

The purpose of the Area Sales Officer is to contact key decision makers of HoReCa and other corporate offices to build relationship, assess their needs, negotiate for selling our products and get into annual contracts.


Establish, build and maintain good working relationship with customers (existing and new);
Segments area (territory) and based on customer segment, volume and geographic location, creates a call schedule (also suggests territory segmentation);
Effective database management:
Services existing customers, obtains orders, and establishes new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets;
Focuses sales efforts by studying existing and potential volume of customers;
Keeps management informed by submitting activity and results reports, such as daily planned and daily achieved reports, weekly work plans, and monthly and annual territory analysis;
Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, and other trade offerings etc.;
Recommends changes in products, service, and policy by evaluating results and competitive developments;
Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management and providing customers with feedback;
Provides historical data by maintaining records on area and customer sales, as well as customer account information;
Contributes to team effort by ensuring sales targets are met and exceeded;
Service and product quality issues from customer dealt with. Issues raised with specific departments and regular feedback given to customer until the issue has been resolved;
Understand the credit policy and its application and requirements. Assist eligible customers with their applications;
Understand and support the company’s Route To Market strategy and ensure its effective implementation;
Assist customers and Key Distributors to obtain their orders;
Assist customers in calculating their model stock for various times of the year (peak and off-peak) and how this can be used when ordering and to ensure they always have sufficient stock;
Carry out other tasks not specified in the above responsibilities as assigned by higher officials.

Job Requirements


Negotiation skills
Strong interpersonal communication
Innovation – bringing creativity to the workplace;
High level of energy and ability to motivate others;
Ability to lead analytical and fact based decision making;
Initiative / Decision Making
Team player with a strong “customer-focus” orientation



BA Degree graduate in sales, Marketing and Business Management.


One year of experience in selling to Institutional customers.

Application instruction
Please title your application with subject line: -“Area Sales Officer – Horeca ”
Candidates meeting the above-required qualifications are invited to send their CV through
Only those applicants who meet the above criteria will be contacted for an interview.
Application deadline: April 14, 2023

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